PerkinElmer – QSight 500 LC/MS/MS System

The PerkinElmer QSight 500 LC/MS/MS System deserves to win the Labmate Award for Excellence because it redefines the standards of robustness, efficiency, and reliability in environmental and food testing. In a field where precision and uptime are paramount, the QSight 500 stands out as an instrument that not only meets but exceeds the needs of environmental and food testing laboratories, particularly those analyzing "forever chemicals" like PFAS.

Tackling the Toughest Samples with Unparalleled Robustness
Environmental testing laboratories routinely deal with some of the most complex and challenging sample matrices, from sludge and wastewater to marine tissue and even turtle eggs. Traditional analytical instruments often struggle with such demanding samples, leading to excessive downtime, frequent maintenance, and workflow inefficiencies.
The QSight 500 LC/MS/MS System is engineered to handle even the nastiest samples with unmatched robustness. Its StayClean™ Technology minimizes the risk of internal contamination, allowing laboratories to maintain high throughput without the constant interruptions that affect traditional systems. This results in fewer maintenance interventions, reduced downtime, and an overall increase in operational efficiency—a game-changer for labs working under tight deadlines and regulatory pressures.

Minimal Sample Preparation for Maximum Efficiency
One of the biggest challenges in environmental testing is the time-consuming and labor-intensive sample preparation process. Many instruments require extensive sample prep to avoid clogging, contamination, or inconsistent results. The QSight 500 eliminates this bottleneck with its direct injection capabilities, allowing labs to process samples with minimal preparation while still delivering high-quality, reliable results.
This translates to significant time savings and cost reductions, making environmental analysis more accessible and efficient. Instead of spending hours preparing samples, lab technicians can focus on generating actionable data, leading to faster decision-making and improved productivity.

Creative and Impactful Campaign Execution
Beyond its technical excellence, the QSight 500 LC/MS/MS System has been successfully positioned on the market through a disruptive and engaging marketing campaign.

The "Dirty Type" creative approach perfectly encapsulates the system’s ability to handle the dirtiest samples while delivering clean, actionable results. Through bold headlines, the campaign speaks directly to lab professionals’ pain points in a way that is both engaging and relatable.

The campaign’s multi-phase strategy effectively builds intrigue through a teaser phase, followed by a strong product launch that highlights the QSight 500’s key differentiators. By leveraging social media, digital banners, print ads, and email marketing, the campaign reaches lab professionals at multiple touchpoints, reinforcing the system’s superiority and driving engagement.

By aligning the product’s core strengths with an engaging and effective marketing approach, PerkinElmer has successfully positioned the QSight 500 as the go-to solution for environmental and food testing labs worldwide.