• Adopting NbS key to Management of Strategic and Environmental Challenges
    Gemma Cranston (Credit: Cambridge CISL)
  • Tom Divney (Credit:Cambridge CISL)

News & Views

Adopting NbS key to Management of Strategic and Environmental Challenges

Mar 26 2022

Following consultation with more than 35 leading companies, including ASDA, Coca-Cola, Iceland, Mars, Nestle, Pepsico, Primark, Sainsbury’s and Unilever, the University of Cambridge Institute for Sustainability Leadership (CISL) has launched a diagnostic tool offering practical guidance for adoption of nature-based solutions (NbS).

‘Decision-making in a nature positive world’ aims to help companies understand what NbS are and how to use them to address and solve strategic business and environmental challenges. This includes carbon emissions, climate change resilience, and the loss and degradation of ecosystems and biodiversity that provide crucial environmental services.

Dr Gemma Cranston, Director, Business and Nature Team, CISL said: “Human activity is taking the natural environment to the brink of ecosystem collapse and the continuing pressures on biodiversity from food, land and oceans use can only be significantly alleviated by a change in how we do business.

“Nature-based solutions are key to both the climate and nature crises but their potential has yet to be unleased. Working with leading businesses, CISL’s new tool will help companies begin and accelerate the incorporation of nature-based solutions into their work.”

Author of the diagnostic tool Tom Divney said: “This is a valuable tool to help companies in their nature-based solutions (NbS) journey. It offers companies practical solutions for identifying and overcoming challenges that impede internal decisions about NbS, paving the way for a nature-positive future.”

The tool is made up of four areas of focus based on the key challenges reported by companies, alongside wider data:

Dealing with the unknowns that delay or obfuscate NbS decision-making processes;

Making the financial case for NbS benefits, especially when compared to a company’s traditional solutions;

Navigating external and reputational pressures such as external stakeholders, regulatory compliance, supply and value chain actors, and possible NbS partners;

Engaging and influencing colleagues to convince them of the benefits of NbS and convert them from undecided to NbS supporters.

More information online


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