Direct sales brings improved Service to the Benelux Region

Following the recent launch of its direct sales service in the Spanish market, KRÜSS GmbH has announced it will now offer customers in Belgium, the Netherlands and Luxembourg direct access to its entire range of services by selling directly, rather than via a reseller model.

A manufacturer of measuring instruments for analysis and quality control of various materials, surfactants and foams for a broad range of different industries and scientific research, the direct sales presence in the Benelux countries will enable KRÜSS specialists to focus on supporting new customers as well as getting closer to existing ones, including those users who may not have interacted with the company directly before. The Hamburg-based company’s goal is to be a premium solution partner in surface science across all three countries.

Customers in the region – lab managers, strategic purchasers and other key decision-makers – will benefit from the company’s high-grade after-sales services, including equipment maintenance packages closely attuned to their specific needs, with accelerated response times in tech support. Users seeking consulting services will also be able to communicate directly with in-house experts who have in-depth knowledge of complex measurement challenges.

This kind of customer-centric approach has always been an important element of the KRÜSS strategy and will be warmly welcomed by surface science and technology experts in Belgium, the Netherlands, and Luxembourg.

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