WITech Appoints US Managing Director

Bob Hirche (right) has joined the US branch office of WITec Instruments Corp, taking up the newly created position of Managing Director with responsibility for all sales activities for WITec’s high-resolution optical and scanning probe microscope solutions within the US market. He will also coordinate the established network of regional sales representatives across the country and support the growing installed base of Raman, NSOM and AFM solutions. With experience in sales, marketing and distribution of scientific instrumentation for surface characterisation, nanotechnology and microscopy, the appointment is expected to accelerate and enhance the company’s sales and service
performance.

"With more than 25 years of experience in this market segment Bob Hirche will tremendously strengthen our market position in the US", commented Dr Klaus Weishaupt, Vice President Sales and Marketing. "With Bob Hirche on board, we expect a substantial boost in our efficiency and local presence to provide the best service for one of our biggest markets worldwide."