New Director of Sales and Marketing at Avantes

Spectroscopy solutions specialist Avantes has announced Willem Jan Mulder as its new worldwide Director of Sales & Marketing.

Having joined the company in 2005, Mr. Mulder has for the last five years been area sales manager in Apeldoorn, with responsibility for a team of distributors. With this working experience in the spectroscopy field, combined with his current study MBA at Nyenrode University, the company regarded him as an ideal candidate for the postion.

Benno Oderkerk, CEO Avantes said: “Willem Jan has the experience and attitude that fits perfectly with the Avantes values. He has proven his ability in the sales and photonics field and we are very happy he accepted this internal promotion to contribute even more to Avantes’ future growth.”

Willem Mulder added: “With our innovative technology and the customer focused minds of the people at Avantes, we are committed to delivering knowledgeable sales and support to our customers and I am looking forward to a promising future. Our mission is to provide state of the art, innovative measuring equipment that helps mankind live longer, healthier and saving the planet for generations to come and I am very proud to make a contribution to that.”

Headquarterd in The Netherlands the company also regional offices in the United Kingdom, United States of America and China and a network of 40 distributors.