Medical Refrigeration Manufacturer Makes Social Media Debut

Lec Medical continues its pioneering role with the launch of dedicated Facebook and Twitter social media sites. This latest development follows the accelerated growth that the company continues to enjoy, combined with the launch of the industry’s most innovative medical refrigeration range.

Accessed independently via www.facebook.com/pages/Lec-Medical/287647221274085 or www.twitter.com/lec_medical or even direct from the company’s website at www.lec-medical.co.uk, the launch of these social media sites will now provide both customers and the medical media with the opportunity to receive instant updates on product and promotions, forthcoming events, and corporate announcements.

Renowned for being innovative and forward thinking, Lec Medical is one of the first medical refrigeration manufacturers to use Facebook and Twitter to directly connect with its audience, and the company firmly recognises its value as a modern communications tool.

Carolyn Holland, Lec Medical’s Brand Manager commented: “Social media now plays a vital role in day-to-day corporate communications and, in our bid to engage fully with our audience, we are committed to developing an active role in this evolving landscape.

“Whilst we recognise that Facebook and Twitter are ideal vehicles for informal networking with our audiences alongside traditional channels, we believe they will also create invaluable interaction with the Lec Medical brand,” she added.

Lec Medical recently sparked a design revolution in the medical refrigeration industry with the launch of a new and innovative range of British-built pharmacy, laboratory, bloodbanks and ward appliances. Providing safe and reliable storage of drugs vaccines and blood, the new range has received phenomenal response and has raised the industry bar for design, performance, energy efficiency and security. Larger capacity models have since been added to the range.

The Lec Medical brand is part of Glen Dimplex Professional Appliances (GDPA) that in turn is part of the multi-national Glen Dimplex Group.