Hellma Celebrates 10 Year Anniversary of Asia Pacific Headquarters in Singapore

Hellma GmbH, a pioneer in the manufacturing of quartz and glass optical components for scientific analysis has been supplying high precision optics to renowned analytical instrument manufacturers as well as scientists in the area of spectrophotometry since 1922.

This year commemorates the 10th anniversary of its Asia Pacific headquarter office in Singapore, which was set up in 2001 to strengthen Hellma’s presence in Asia Pacific. This operation supports Hellma’s clients and OEM partners in the area of sales and marketing, technical as well as logistics. Hellma Asia Pacific reaches out to the clients via a
network of more than 15 distributors. Mr Lutz Mayer, Chief Executive Officer of Hellma Group, shared that: “Asia Pacific is one of the fastest growing market for Hellma. South Asia was recently added into Singapore headquarter’s
portfolio and the performance was impressive within the first quarter of the first year. I’m very pleased with this achievement and would like to express my gratitude to all colleagues at Asia Pacific office who contributed to this.”

Hellma Asia Pacific has chosen AnaLab Asia 2011 as the highlight of the celebration. Distributors from the region as well as Hellma directors from Germany will be gathering at Hellma’s booth to toast to this special occasion. There will be a meeting to summarise the week’s celebration and to update the distributors of upcoming new projects. On the current market’s opportunities and threats, Mr Lutz Mayer added: “The clients’ purchasing pattern is influenced by tighter funding and availability of alternative brands.  Hellma is a very established player in the market and we offer a wider range of products compared to our competitors. We are also tapping on collaborations with well-known instrument manufacturers to promote our products. In addition, instead of just producing a product for our client, Hellma positions the company as a solutions provider for every requirement.” The company now divides its product portfolio into Cells, Micro Volume Analysis, Calibration Standards, Fibre-Optical Systems and Flow  Channels. There are 13 subsidiaries worldwide to cater to the growing market.