Analytik Jena X-ray Fluorescence Equipment Business Successfully Launched in Japan

Analytik Jena has seen a successful start to its new X-ray fluorescence equipment business in Japan, with order volumes totalling more than €1.6 million and initial sales in excess of €1.2 million. At the start of the new financial year in October 2011, the manufacturer of analytical instrumentation, life science instruments and optoelectronics announced its intention to launch its expanded portfolio initially only on the Japanese market. On the sales and
distribution side, Analytik Jena has entered into partnership with the Japanese company Techno-X.

"We are delighted to have achieved such success with our X-ray fluorescence equipment in Japan. Against the background of the nuclear disaster which unfolded a year ago, the measurement of radioactive cesium concentrations in particular represents a national challenge - and with our products we can offer the perfect solution," said Klaus Berka, CEO of Analytik Jena AG. "In the current business year, we have forecast significant sales growth for our subsidiary in Japan thanks to this new business.

" X-ray fluorescence analysis is used to determineelementary compositions, for example cadmium or cesium, in liquid and solid samples. Unlike conventional methods, the process is nondestructive for the samples both before and during analysis.