OGT Expands Global Direct Sales and Support into Asia-Pacific Region

Oxford Gene Technology (OGT) has announced that it has expanded its direct sales of Cytocell Fluorescence In Situ Hybridisation (FISH) products to include the Asia-Pacific (APAC) region. OGT will provide customers in Singapore, Malaysia, Vietnam, Australia, and New Zealand with enhanced local sales and support services via established affiliates of Sysmex Corporation, as well as via continued collaboration with existing distributors. The move follows the successful introduction of selling via a number of European Sysmex affiliates earlier this year.

To grow and maintain its renowned exceptional customer support services on a global scale, OGT is also delivering extensive training programmes across the portfolio for Sysmex staff in EMEA and APAC.

Additionally, OGT recently opened a new Cytocell customer service and distribution centre, initially for customers in the USA, located in Lincolnshire, IL, at the Sysmex America, Inc (SAI) Headquarters. By working closely with SAI, OGT will be able to deliver extended ordering and shipping hours, and plans to establish a Singapore distribution centre to serve customers in APAC in the future.