Velp Has Evolved - New Brand Identity, New Generation of Hotplate Magnetic Stirrers

Science thrives on evolution. It’s not just about changing—it’s about moving forward with purpose. At Velp, this principle is woven into everything we do. That’s why we’ve embraced a bold new brand identity that reflects our legacy of innovation and our vision for the future. And we’re marking this evolution with a product launch that embodies it: the AREX 5 Advance, AREC 7 Advance, and AREC 10 Advance hotplate stirrers.

New look, new tools—same passion for curious minds.

Technology with a Purpose: The Advance Series

In labs around the world, precision stirring and heating are vital to successful research. Whether you're preparing samples or synthesizing complex compounds, equipment performance can make or break your results. That’s where the new Advance Series comes in.

These next-generation hotplate stirrers aren’t just upgrades—they’re a redefinition of what lab equipment should be: intuitive, reliable, connected, and designed with the scientist in mind.

Why Advance? Because You Expect More.

From pharmaceutical research to food safety, academic chemistry labs, and environmental monitoring, each Advance model is designed to elevate your workflow with a set of features that address the needs of modern laboratories:

• Capacitive touch keys and a durable tempered glass display for effortless operation

• High-precision thermoregulation for repeatable, reliable outcomes

• Real-time monitoring of viscosity and temperature ramps

• Programmable stirring modes for every application

• USB data export and remote cloud access via Velp Ermes for total control from anywhere

• Enhanced operator safety and chemical resistance built into every unit

Whether you're working with delicate reactions or large-scale samples, the Advance Series puts complete control in your hands—while minimizing supervision.

Meet the Advance Lineup

• AREX 5 Advance: Compact yet powerful. Features a 135 mm CerAlTop™ round plate, ideal for precise heating and small-scale reactions with high reproducibility.

• AREC 7 Advance: Versatile and robust. The 7x7 inch white ceramic top ensures chemical resistance and even heat — perfect for everyday lab tasks.

• AREC 10 Advance: Made for big challenges. The 10x10 inch large surface area supports high-volume operations with uniform heating and uncompromised control.

Each model is thoughtfully designed to match your lab’s specific needs while offering the performance and safety you demand.

➡️ Explore the Advance Series here

The Evolution of a Brand, Driven by Curiosity

As we unveil the Advance Series, we also introduce our renewed brand identity—a visual and strategic evolution that reinforces our commitment to innovation, sustainability, and user-centered design.

• A cleaner, modern logo

• A new claim: Driven by Curiosity.

• A more intuitive, unified experience across platforms

• And the same dedication to science and service you’ve always known

Behind this identity is a community of people—those who design our solutions and those who rely on them every day. Curiosity, quality, and human connection are what unite us. This is VELP’s evolution: not just visual, but deeply meaningful.

➡️ Learn more and get inspired by our new brand identity here