Would YOU wear cologne that smells like fast food? Burger King to launch Flame-Grilled, a fragrance inspired by the Whopper... but it's out on April's Fools Day
- Burger King Japan is promoting a new scent called Flame-Grilled
- The limited edition cologne will be scheduled for release on 1 April
- The fragrance is retailed at 5,000 yen - around £27
- A single-day promotion includes a free Whopper with every perfume sale
Vegetarians look away. If you've ever craved the smell of fast food all day long, Burger King has come up with the ultimate solution with the launch of a new burger-scented cologne.
The cologne will supposedly imitate the signature aroma of the Whopper Burger, which consists of 100 per cent flame-grilled beef, freshly sliced onions, lettuce and mayonnaise.
The scent, which has been named Flame-Grilled, is set to be launched by Burger King Japan on 1 April 2015.
Scroll down for video
Burger King Japan's new cologne, 'Flame-Grilled' is set for launch on 1 April 2015
Not for vegetarians: 'Flame-Grilled' will smell like the Whopper Burger: beef, fresh onions, lettuce and mayonnaise
'Flame-Grilled' will set you back 5000 yen - which comes to around £27. Pricey.
There will also supposedly be a one day promotion, whereby every customer will receive a free Whopper Burger with their purchased perfume bottle.
It's apt that the release of the perfume would fall on 1 April (April Fools' Day), and many have speculated that the 'launch' is in fact a global practical joke.
While many people are doubtful of the launch's authenticity, the fast food chain insists that the upcoming release is not a hoax.
In fact, this isn't the first time that it's launched a fragrance. In 2008, Burger King unveiled a men's spray, dubbed Flame, which was promoted as 'the scent of seduction with a hint of flame-broilled meat'.
Flame was only available online and in certain stores in New York, and was discontinued shortly after its launch.
April Fool's? While many people think that the cologne is a hoax, the advert insists the authenticity of the cologne and sees it retailing for 5000 yen, which is around £27
Most watched News videos
- Pro-Palestine flags at University of Michigan graduation ceremony
- Suella: Plan's not working and local election results are terrible
- Police arrest man in Preston on suspicion of aiding boat crossings
- Benjamin Netanyahu rejects ceasefire that would 'leave Hamas in power'
- Zelensky calls on Ukrainians on Orthodox Easter to unite in prayer
- Rescue team smash through roof to save baby in flooded Brazil
- Moment pro-Palestine activists stage Gaza protest outside Auschwitz
- NJ dad seen in hospital carrying limp body of six-year-old son
- Huge street brawl explodes in the street between groups of men
- Moment buffalo is encircled by pride of lions and mauled to death
- CCTV of 'radicalised' teen lunging at cops before he was shot dead
- Deliveroo customer calls for jail after rider bit off his thumb
